Watson & Company Services

GOVERNMENT RELATIONS

• Develop strategic plans and partnerships
• Identify appropriate target agency/individual, initiate of communication of priorities
• Determine political climate/ assess issue viability within that climate
• Position issues strategically within political context
• Action planning
• Coalition building
• Media relations
• Ongoing representation of interests

COMMUNITY RELATIONS

• Develop strategic plans and partnerships
• Identify primary and secondary stakeholders and establish constructive communications
• Action planning
• Coalition building
• Conflict resolution
• Media relations
• Ongoing representation of interests

What Watson & Company can do for you!

As business becomes more competitive, a proactive and effective government and community relations program is a critical component in the strategy to achieve your goals and realize your company's objectives. An effective program will create a "buzz" among decision-makers about your vision, issues, concerns and goals.

If your company chooses not to participate in the government and community relations arena, your company allows its competitors to not only define and pursue their interests, which are contradictory to yours, but by default, your company allows its competitors to define your company's perspective and interests for you ...and your competitors are not interested in your company's success.

Separate from public relations, a government or community relations program is particularly relevant for the company or institution that interacts with any level of government. Government and community leaders need to be familiar with your concerns and issues in order to help promote and advance them. This includes elected officials at the federal, state and local levels.

Sharing your vision with government and community leaders helps them develop a familiarity with your agenda and consequently, to become a stakeholder in your success. Elected officials want constituent businesses to succeed, and it is their responsibility to assist them with appropriate governmental issues. As you begin participating in the governmental process, you and your business will be viewed with increasing respect. You may then become "advisors" to decision-makers and regarded as a trusted resource for information, guidance or legislative testimony.

To achieve your government or community relations goals, Watson & Company brings you to the table. Using our expertise in advocacy and lobbying, Watson & Company makes certain your issues are presented in the appropriate context, with a clear and compelling case that meets a high level of criticality and makes endorsing and supporting your issues the correct option for decision-makers. This is facilitated through issue positioning, effective representation, client input and interaction, diligent research, and superior strategic development and implementation.

We identify the key people who have a direct impact on your issues, and make your agenda their agenda.

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